Late last year IMAX Corp. (NYSE: IMAX), Marvel Television, a unit of Marvel Entertainment, and Disney|ABC Television Group announced an innovative agreement to exclusively premiere the new ABC series Marvel’s nhumans in IMAX commercial theatres, marking the first time a live-action television series has debuted in this manner. This morning they dropped their first trailer
Under the agreement, a version of the first two episodes of Marvel Television’s new series Marvel’s Inhumans–produced in conjunction with ABC Studios and filmed entirely with IMAX digital cameras–will run worldwide exclusively in IMAX for two weeks at the beginning of September 2017. ABC plans to then premiere the weekly series in fall, with additional exclusive content that can only be seen on the network.
The Inhumans, a race of superhumans with diverse and singularly unique powers, were first introduced in Marvel Comics by Stan Lee and Jack Kirby in 1965. Since that time, they have grown in prominence and become some of the most popular and iconic characters in the Marvel Universe. Marvel’s Inhumans will explore the never-before-told epic adventure of Black Bolt and the royal family.
This deal also provides audiences with high-quality, compelling entertainment options during what have traditionally been lulls in the summer blockbuster season. These IMAX audiences also tend to have high engagement and positive response to comic book fare.
Marvel’s Inhumans was originally a part of the Phase 3 slate for the Marvel Cinematic Universe (MCU), with a release date of November 2, 2018. Earlier this year, after the release of Marvel’s Captain America: Civil War, the movie was removed from the slate with no new date announced. For the past few seasons Marvel’s Agents of S.H.I.E.L.D. has used the Inhumans as a main part of their side of the MCU.
“After the Royal Family of Inhumans is splintered by a military coup, they barely escape to Hawaii where their surprising interactions with the lush world and humanity around them may prove to not only save them, but Earth itself.”
Marvel’s Inhumans stars Anson Mount (Black Bolt), Serinda Swan (Medusa), Ken Leung (Karnak), Isabelle Cornish (Crystal), Eme Ikwuakor (Gorgon), Iwan Rheon (Maximus), Sonya Balmores (Auran), Mike Moh (Triton), and Ellen Woglom. The first episode of Marvel’s Inhumans premieres in IMAX theaters on September 1st. The series will debut on TV on September 29th.
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